Buying and selling products have always been simple. Retailers stock products, a buyer picks it up and pays for their purchase. Over time, open marketplaces turned into shops dotting our streets and sprawling suburban malls. The process was essentially the same: pick a product, pay for it, take it with you. The customer experience was, for all intents and purposes, relatively easy.

Commerce and all players involved have adapted overtime to keep up with demands, technologies, and evolving buyer behaviours. Buying has never felt more democratised and specialised in consumer needs.

Before planning for the future, do a gut-check on how solid your foundation is. Go back to the beginning and ask a few crucial questions: https://insideretail.co.nz/2020/05/20/back-to-basics-e-commerce-101/