Lighting supplier Pure LED chief executive Daniel Deere said the company had used the four weeks during the alert level 4 lockdown to reassess the business. Changes that had benefited the business followed.
It was focused more on wholesale and the distribution of its lighting products throughout New Zealand and was widening its product range and customer base. The company was doing well, with sales in front of this time last year.
“We don’t know what it’s going to be like in six months or 12 months. These things that we are doing now should help pay off if something does turn not so good in the economy.”
The company was implementing a new business-wide software system to make its processes more efficient and reduce times it took to do certain tasks.