"New Zealand's digital transformation was greatly accelerated during the pandemic," said Ben Morgan, managing director of Accenture, a digital innovation and technology consultancy.
"When New Zealand first entered lockdown, retailers who already had omni-channel purchasing in place doubled down on their efforts and raced ahead," Morgan said.
Businesses that adapted quickly and responded to how people purchased goods and services because of Covid-19 survived the first lockdown.
"For business, the message was clear: if you did not have a digital platform in this new era, you would be left behind.”
https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12362377