Ecommerce is here to stay. It’s as simple as that and as we move forward, firms need to get with the ecommerce programme or get left behind.
While ecommerce sales were growing before the pandemic, Covid-19 has accelerated society’s move towards this. It’s not just that people are buying more online, who and what people are buying is changing. The pandemic has seen a significant increase in older people (60+) shopping online and a broader range of products available such as sporting goods as home office items. To some, this may seem like a fad, which will change as things start to get back to normal. However, when looking at different patterns of recovery from Covid-19, in every scenario, there is an expected year on year increase in ecommerce to be between 25-32%